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2 friends  - Tan Bee Lay and Lu-Ann Ong - with passion, dedication and focus named their firm after their birth dates "19" and "20". In 2007, 1920 was established as a boutique consultancy with an all Principals team.


We disrupted traditional management consultancy firms models by focusing on inclusion, collaboration and resource sustainability.  To include and collaborate with enterprises of all sizes in our client portfolio; to staff our firm with all owners/ principals in order to mitigate high staff attrition often resulting in project disrupt

Impactful, insightful and consulting interventions, balanced with a non overcharging and ethical approach sets us apart.


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Our Award of Best Boutique Business Consultancy (Singapore Business Award) in 2018 is testament to our value and relevance to Businesses.

Leveraging  upon our team capabilities and competencies, we expanded to include well-designed coaching and leadership interventions, enabling and empowering change of mindsets towards increasing individual and organisational performance.

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We rebranded and renamed to incorporate Consulting (Independent Consultants1920 LLP) and Coaching  (Performance Consultants 1920 LLP) under a single entity 1920 Incorporate LLP in 2019. 


In a competitive market we set ourselves apart with our core strengths: 

- all Principals team 

- domain expertise in 3 niche areas

- experience and insights

- non overcharging

- industry recognition and certification

We consistently deliver with our uninterrupted track record and culture of innovation and flexibility.

Managing Partner

Lu-Ann ONG


Often the Joker in the Pack, I approach business challenges and situations in an unexpected way with unique insights that results in more positive and sustainable outcomes for my clients. 


Lu-Ann personally leads all our projects with our principals and specialists from a carefully selected and experienced group of associates.


Prior to this role, Lu-Ann enjoyed a career spanning more than a decade in Asia, UK and USA with experiences at the helm of organisational strategic development, brand, marketing, new market entry and growth.

She carries these experiences into each consulting and coaching project:

  • Extensive management consulting experience supporting and advising leaders, business owners and senior executives.

  • Expertise in Strategy, Brand Marketing Communications, Sustainability Consulting. 

  • 100% track record in supporting Singapore government grants 

  • Independent consultant/ subject expert matter to global management consulting firms 

  • Insights as member of the Cambridge Institute for Sustainability Leadership Network.

  • Thought leadership published in business journals, Hong Kong University Press, media.

  • Skills as speaker and moderator to Sustainability, Brand and Marketing business events.

  • Passionate, highly-charged, energetic and power-packed discussions.

  • Mastery of English and Chinese language. 

  • Experience in pro bono consulting work at select social enterprises.

  • Certification as only a handful of Senior Practicing Management Consultants from the Business Advisors and Consultants Council (SBACC) in Singapore.

Lu-Ann is an alumnae of the University of Cambridge (CILS), Nanyang Technological University and the National University of Singapore.